APPLICATION OF INFORMATION TECHNOLOGIES FOR MANAGEMENT DECISION MAKING IN THE CONDITIONS OF THE INSTABILITY OF THE EXTERNAL ECONOMIC SPACE

The objective of the article lies in determining the place of information technologies in the process of making management decisions, as well as determining the current level of their implementation with the formation of forecasts for the near-term prospect. Methodology. The assessment of the level of information technology development has been carried out on the basis of Statista (2021) and Gagliodi (2020) data by applying deduction methods, graphical and comparative methods. Results. The analysis of statistical data has revealed that the growth rate of the use of information technology in management decision making has slowed down in 2020-2021. The data obtained show that the IT market is currently focused on the supply of devices and software for remote working. Services on supporting decision-making are used less often, although in the current unstable environment, they should be the ones to pull the focus of leaders onto themselves. © 2022, International Journal for Quality Research. All Rights Reserved.

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.